Picking the right animation company for your project will determine the success and failure of your marketing effort! So…how do you ensure you are picking the right one? The following is my honest advice regarding this subject matter:
1. Let me first start by saying that some companies excel at certain genres and other companies in other genres. There are some – like mine – which specialize mainly in animated commercials, broadcast animation for documentaries, medical visualization, character design, and architectural visualization.
There are companies that specialize solely in special effects or architectural visualization work. The very first thing you do is to ensure that you find a company that best fits what you want to do. Find a company that has an extensive portfolio or one that has done something similar to what you have in mind.
The first ensures an experienced company and the second gives you the confidence that they have done something similar before and can probably deliver the same to you.
2. Make sure that the company is using more in-house staff than freelancers. Many freelancers are unreliable and may disappear when the going gets tough. Ultimately the company is responsible for their conduct, but you would have wasted your time and perhaps missed a good opportunity to impress with your presentation or marketing campaign. So you stand to lose out even if you don't have to pay for the project ultimately.
3. Ask for milestones and deliverables. Understand what the company's pipeline is like. Any animation company worth their salt would be able to tell you a pipeline and milestone delivery that sounds logical and reasonable. Click here if you missed my section on Working with an Animation Company to find out more.
4. Find a company that responds fast to emails and phone calls. If the company takes a long time to return emails and calls, chances are they are either too busy to respond, can't be bothered to respond, or too disorganized to respond. Either way, you should move on and look for the next vendor.
5. Find a company that has project managers or account managers in place. You want to speak to marketing people who understand your marketing needs and not animators who think about cool special effects and nice animation.