The chances are that your customer is coming to your online business in the first place to save time as well as money. Customer service is one area in which small or sole proprietors outshine giant stores and even well establish online competitors.
It does not matter whether you are competing in the areas of e-trading, e-music, or e-tail sales of any sort. Tools such as e-mail and forms as well as an online commerce site that can provide information on 24 hours to 7 days basis, give you a powerful advantage when it comes to retaining customers and building customer loyalty.
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The satisfaction customer has always informed the customer that how we manage our customer's expectations. So here are some of the ways or tools your e-commerce sites must have in order to be competitive in the internet world.
1. FAQ page – It may not be the most elegant of concepts, but it has worked for an infinite number of online business people and it will work for you. A set of frequently asked questions (FAQs) is a familiar feature on many online business sites – so familiar, in fact, that Web surfers expect to find a FAQ page on every business site.
2. Newsletter – You may define yourself as an online businessperson, not a newsletter editor. But sharing information with customers and potential customers through an e-mail newsletter is a great way to build credibility for yourself and your business.
3. Contact Us page – But being anonymous is not the way to go when you are running an online business. Of course, you do not have to promise to be available 24 hours by 7 days to your customers in the flesh. But they need to believe that they will get attention no matter what time of day or night. When you are online, contact information can take several forms.